Mercaris, a market data and auctions startup that is helping to grow organic and non-GMO agriculture in the U.S., held its first quarterly online auction for organic cream on Friday, February 22, 2019. This auction was a critical first step to establishing price transparency for the organic cream market.
“At Mercaris we are dedicated to providing valuable market information for the organic and non-GMO industry. Our ongoing online auctions help participants manage risk through dynamic price discovery opportunities,” said Kellee James, founder and CEO at Mercaris. “As we continue to support growth of the organic market and supply chain, we aim to provide accurate reference prices and key data points that help grow and expand markets that are currently opaque and therefore lack clear market signals.”
“Compared to the conventional dairy market, fat is in high demand by organic buyers. This first auction saw strong participation from sellers to delivery points nationwide, for 48,000 pounds of certified organic cream,” said Lizzie Ekeberg, director of market operations at Mercaris.
By participating in, or observing, regular dairy auctions throughout the year, Mercaris subscribers gain exclusive access to the industry-first online market for organic, non-GMO and identity preserved commodities. The company’s online auctions are held in real-time and reveal all bids and offers to online participants — helping define true price discovery for the market. Its wide network ranges from individual farmers to grain companies, processors and end user food companies, offering today’s agricultural professionals access to new markets, new buyers and new sellers — while diversifying overall marketing efforts. There is no fee to list contracts on the Mercaris auctions platform.
The next online auction for organic cream will take place in May 2019. For results of the first organic cream auction, more information about Mercaris’ online auction platform or to participate in the next auction, please visit www.mercaris.com/auctions.
To learn more about Mercaris research and market insights, visit www.mercaris.com.
Since 2013, Mercaris has been helping its customers capitalize on growing demand for organic and non-GMO foods by providing market access and services tailored to the needs of the identity-preserved agriculture industry. Mercaris focuses its data and services on identity-preserved commodities, including organic and non-GMO corn, soybean, meal, and wheat markets across all regions of the United States and Canada, and recently launched an organic dairy initiative. Mercaris also maintains an online Auctions Platform, a pioneering tool that enables buyers and sellers to find new markets and more profitably trade organic and non-GMO commodities.
Chelsey Kruger | [email protected] | (480) 775-8880 ext. 4017